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What does COLD smell like? What does it look like? And what about HEAT? HUNGER? SOFTNESS?

10/03/03
New York, New York (October 3, 2003)—What does COLD smell like? What does it look like? And what about HEAT? HUNGER? SOFTNESS?

Visionaire, the fashion and art publication, joins forces with some of the world's top perfumers to take on the exciting world of SCENT.

For their 42nd edition, Visionaire teams leading visual artists with the professional “noses” of International Flavors & Fragrances Inc. (IFF) to explore new and previously uncharted olfactory territories. The result is an artistic synesthesia, provoking the nose and the eye.

IFF is a leading creator and manufacturer of tastes and smells, the instigator of sensory experiences both everyday and extraordinary. 80 perfumers (“noses”) and 70 flavorists in 34 countries create flavors and fragrances for everything from vanilla ice cream to the world's most legendary perfumes.

In this issue of Visionaire, experience 21 original scents made exclusively for this publication in individually marked glass vials that correspond to specially-created visuals.

Smell the scent of...Cold, Noise, Heat, Hunger, Gigabyte, 2Am, Sadness, Success, Violence, Softness, Electricity, Mother, Wasteland, Fear, Fetish, Strange, Drunk, Wet, Space, Broken Glass, Instinct

Contributing Artists are...Mario Sorrenti, Hedi Slimane, Philip-Lorca diCorcia, Karl Lagerfeld, Craig McDean, Mario Testino, Sam Taylor-Wood, David Bowie, Iman, Dan Forbes, Nick Knight, Vanessa Beecroft, Mark Romanek, Kate Moss, Marcus Piggott and Mert Alas, Andreas Gursky, Stephen King, Jean-Georges Vongerichten, Richard Burbridge, Gus Van Sant, Peter Saville, Terry Richardson, Zaha Hadid, Inez van Lamsweerde and Vinoodh Matadin

Contributing Perfumers are...Vera Degen, Yves Cassar, Olivier Polge, Christophe Laudamiel, Sandrine Mallin, Carlos Benaim, Laurent Bruyère, Laurent le Guernec, Martine Pallix, Anne Sophie Chapuis, Domitille Bertier, Jean Marc Chaillan, Sophia Grojsman, Pierre Wargnye, Braja Mookherjee, Pascal Gaurin, Loc Dong, Dominique Ropion, Sophie Labbe, Bruno Jovanovic

Release date: December 2003, just in time for the holidays
Limited edition of 4,000 numbered copies

To place an order, please contact:
Kathryn Gracey
646.452.6024
mhiff2( "kgracey","visionaireworld.com","" )

Retail price: $175
Visionaire is distributed by DAP (USA, Asia) 800.338.2665
Idea Books (Europe) +31.20.622.6154
Art Data (UK) +44.20.8747.1061

# # #

For more information and visuals, please contact:
Jan Little
IFF
212.708.7278
mhiff( "jan.little","" )


Brian Phillips
Visionaire
212.219.2842
mhiff2( "brian","fatalartsyndicate.com","" )



About IFF
IFF is a leading creator and manufacturer of flavors and fragrances used in a wide variety of consumer products—from fine fragrances and toiletries, to soaps, detergents and other household products, to beverages and food products. IFF is dedicated to The Pursuit of Excellence in every area of its business, using knowledge, creativity, innovation and technology to continually provide customers with the highest quality products and service and superior consumer understanding.

IFF has sales, manufacturing and creative facilities in 34 countries worldwide and annual sales exceeding $1.8 billion. For more information, please visit our Web site at www.iff.com.

About Visionaire
Visionaire is a multi-format album of fashion and art produced in exclusive limited editions. Each issue is hand-numbered and released as a collector's item.

Since its inception in the spring of 1991, Visionaire has offered a forum for works by both famous and emerging artists from around the world as well as personalities, fashion designers, art directors, and image-makers.

Published 3-4 times a year, Visionaire features a different theme and format each season. Artists work in collaboration with Visionaire to produce their personal interpretations on a theme, and are given unparalleled freedom to push Visionaire's different formats. www.visionaireworld.com

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