NEW YORK--(BUSINESS WIRE)--May 24, 2018--
Regulatory News:
International Flavors & Fragrances Inc. (NYSE: IFF) (Euronext Paris:
IFF), a leading innovator of sensory experiences that move the world,
announced its partnership in Amkiri’s Visual Fragrance Technology -- a
new ‘ink’ that can be drawn on the skin that also delivers a
long-lasting fragrance, thus connecting the senses of sight and smell.
The innovative product’s launch was announced
on March 22, 2018 by Amkiri, an Israeli-based start-up that was founded
in 2014.
“This is a significant innovation in the fragrance category, merging
strong and deeply personal visuals with the resonance and emotion of
fragrance,” said IFF Chairman and CEO Andreas Fibig. “The Visual
Fragrance technology creates a new platform from which IFF can showcase
our capabilities, including naturals, molecules, and cosmetic actives.
The potential for innovative applications are nearly endless and our
teams are truly inspired by the possibilities.”
Amkiri’s patented Visual Fragrance is applied to the skin using
specially designed applicators, allowing the user to adorn themselves
with individual multisensory body art. The formula is long-wearing, and
can work with any fragrance or color.
“Some of the most disruptive innovations come from the start-up
community -- this is as true in beauty care as it is in technology,”
said Nicolas Mirzayantz, IFF Group President, Fragrances. “This
extremely emotionally engaging technology brings a very timely category
innovation to the market place.”
Amkiri Chairman David Chissick said, “This partnership with IFF
signals Amkiri’s commitment to product excellence and establishing
Visual Fragrance as a part of consumers’ daily beauty regimen. The
company will continue to develop more ground-breaking technologies that
will continue to serve and disrupt the beauty industry.”
IFF, with its legacy of pioneering firsts, believes that this venture
will strengthen its ties with and access to the innovation community,
bringing in fresh insight that can be leveraged across the business.
# # #
Meet IFF
International Flavors & Fragrances Inc. (NYSE:IFF) (Euronext Paris: IFF)
is a leading innovator of sensorial experiences that move the world. At
the heart of our company, we are fueled by a sense of discovery,
constantly asking “what if?”. That passion for exploration drives us to
co-create unique products that consumers taste, smell, or feel in fine
fragrances and beauty, detergents and household goods, as well as
beloved foods and beverages. Our 7,300 team members globally take
advantage of leading consumer insights, research and development,
creative expertise, and customer intimacy to develop differentiated
offerings for consumer products. Learn more at www.iff.com,
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, Facebook,
Instagram,
and LinkedIn.
International Flavors & Fragrances Inc.
521 West 57th
Street
New York, NY 10019
T +212.765.5500
F +212.708.7132
iff.com
View source version on businesswire.com: https://www.businesswire.com/news/home/20180524006242/en/
Source: International Flavors & Fragrances Inc.
International Flavors & Fragrances Inc.
Michael DeVeau,
212-708-7164
VP, Corporate Strategy, Investor Relations &
Communications
Michael.DeVeau@iff.com