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IFF Releases 12th Annual Speed Smelling™ Collectors Edition: Slow Smelling™ to Celebrate the Timelessness of Fragrance
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20201008005466/en/
Slow Smelling (Photo: Business Wire)
Launched in 2009, the annual fragrance collection serves as sensorial and experiential variation on the concept of speed dating, showcasing the imagination and talent of IFF’s creative team through an ancillary press event with its perfumers. With the unprecedented challenges the world has faced this year, the 2020 Slow Smelling collection was inspired by the suspension of time and of calmness as a way of reconnection to the self. The coffrets presented at the virtual event, held in June, are now available for consumers to purchase online.
“Our perfumers thrive on creative challenges,” said
The 2020 Slow Smelling Collection includes fragrances by
Exclusive videos featuring IFF’s perfumers, their creations and pioneering ingredients can be found on the Company’s YouTube channel.
Welcome to IFF
At IFF (NYSE:IFF) (Euronext Paris: IFF) (TASE: IFF), we’re using Uncommon Sense to create what the world needs. As a collective of unconventional thinkers and creators, we put science and artistry to work to create unique and unexpected scents, tastes, experiences and ingredients for the products our world craves. Learn more at iff.com, Twitter , Facebook, Instagram, and LinkedIn.
Head of Investor Relations and Communications