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IFF Celebrates FiFi Award Win for Fragrance of the Year (Men’s Luxe)


Sean John’s “I AM KING” Takes Top Honor

NEW YORK—May 29, 2009—International Flavors & Fragrances Inc. (NYSE: IFF) congratulates IFF perfumers Laurent Le Guernec, Loc Dong, Carlos Benaim and Jean Marc Chaillan on the FiFi Award win for Fragrance of the Year (Men’s Luxe) for Sean John’s “I AM KING.”

“‘I AM KING’ opens up untapped olfactive men's territories following the extraordinary vision of Sean John and Estee Lauder Companies,” said Christophe de Villeplee, IFF vice president fine fragrance and beauty care worldwide. “The development of the scent was an amazing partnership between Sean John, the Estee Lauder Companies and the creative talent of the perfumers: Laurent Le Guernec, Loc Dong, Jean Marc Chaillan, Carlos Benaim.”

Sean Combs accepted the award on behalf of Sean John Fragrances, thanking IFF for its collaboration on the fragrance and then joined Nicolas Mirzayantz, IFF Group President Fragrances, in the IFF lounge after the win.

IFF perfumers were also recognized through the following FiFi Award wins.

Fragrance Hall of Fame
“White Diamonds Elizabeth Taylor” – Elizabeth Arden
(IFF perfumer, Carlos Benaim)

Fragrance of the Year, Men’s Nouveau Niche
“Burberry the Beat for Men” – P&G Prestige Products Inc.
(IFF perfumers, Domitille Bertier, Olivier Polge)

Fragrance of the Year, Women’s Popular Appeal
“American Beauty Beloved” – BeautyBank
(IFF perfumer, Laurent le Guernec)

Fragrance of the Year, Women’s Luxe
“Love, Lil’Angel, Music, Baby, ‘G’” – Harajuku Lovers Fragrances – Coty Prestige
(IFF perfumers, Pascal Gaurin, Yves Cassar)

Held this year at the Downtown Armory on May 27, 2009, the FiFi Awards are produced by The Fragrance Foundation and brings together over 1,000 members of the international fragrance community. Awards are presented by celebrities from the world of fashion, theater, film and television.

Note to media: IFF perfumers for “I AM KING,” Laurent Le Guernec, Loc Dong, Carlos Benaim and Jean Marc Chaillan, along with Bertrand Lemont, IFF Vice President Global Accounts, are available to speak to press. Headshots and bios are also available for each perfumer.

About IFF

IFF is a leading creator of flavors and fragrances used in a wide variety of consumer products and packaged goods. Consumers experience these unique scents and tastes in fine fragrances and beauty care, detergents and household goods, as well as beverages, confectionery and food products. The Company leverages its competitive advantages of brand understanding and consumer insight combined with its focus on R&D and innovation, to provide customers with differentiated product offerings. A member of the S&P 500 Index, IFF has sales, manufacturing and creative facilities in 31 countries worldwide. For more information, please visit

About The Fragrance Foundation

The Fragrance Foundation was established in 1949 by six industry leaders affiliated with Elizabeth Arden, Coty, Guerlain, Helena Rubenstein, Chanel and Parfums Weil, to develop educational programs about the importance and pleasures of fragrance for the American public. Today, America is the largest fragrance market in the world and The Fragrance Foundation has become an international source for historic, cultural, scientific and industry related reference materials. For more information, please visit

Media Contact:
Jamie Dunne
Fiore Associates
Office: 973-359-4444
Mobile: 973-970-4089