SHANGHAI, China--(BUSINESS WIRE)--Feb. 9, 2009--
To satisfy the fast-growing demand of its customers in China and Greater
Asia for innovative flavor and fragrance solutions, International
Flavors & Fragrances (NYSE: IFF) today announced the opening of its new
Shanghai Creative Center. The center includes state-of-the-art creation
and application facilities, as well as a consumer insights center that
allows IFF and its customers to gain deeper understanding of the
rapidly-changing needs and preferences of this dynamic region.
Located at The North in the Putuo district of Shanghai, the
center provides an attractive and customer-focused environment for
flavor and fragrance creation. The facility strengthens IFF’s presence
in Greater Asia and is part of an ongoing global program to expand and
modernize its facilities to capitalize on strategic growth opportunities.
“IFF is dedicated to helping our customer grow their brands,” says
Robert M. Amen, chairman and CEO of IFF. “To deliver on this, we must
invest in material science, creativity, and consumer insights. The new
Shanghai Creative Center is a wonderful demonstration of this
commitment. I am confident that it will inspire our colleagues to create
scent and taste experiences people love.”
About IFF
IFF is a leading creator of flavors and fragrances used in a wide
variety of consumer products and packaged goods. Consumers experience
these unique scents and tastes in fine fragrances and beauty care,
detergents and household goods, as well as beverages, confectionery and
food products. The Company leverages its competitive advantages of brand
understanding and consumer insight combined with its focus on R&D and
innovation, to provide customers with differentiated product offerings.
A member of the S&P 500 Index, IFF has sales, manufacturing and creative
facilities in 31 countries worldwide. For more information, please visit
our Web site at www.iff.com.
Source: International Flavors & Fragrances
IFF
Carol Brys, 212-708-7121
carol.brys@iff.com
or
Rolling
Wood Communications
Phil Farin, 203-461-9710
rwc5@sbcglobal.net
