IFF’s Mastery of Beef Captured in New Range of Natural Beef Flavors
HILVERSUM, NETHERLANDS, JUNE 23, 2009 – International Flavors & Fragrances Inc. (NYSE:IFF) has introduced a new range of authentic, natural beef flavors based on culinary benchmarks created by its international team of research chefs.
Following the approach that led to a highly successful line of natural chicken flavors last year, the IFF Savory team used a cross-functionally integrated process to create a new range of beef flavors. According to Jos Muilwijk, Global Category Director – Savory, “This approach underscores IFF’s commitment to continuously improve our total understanding of flavors – from the consumer and market understanding and the culinary arts, to R&D and flavor creation. This process, and the resulting broadened scope of our expertise, helped us to create a superior range of natural beef flavors that consumers love.”
For the new line, Marketing and Sensory & Consumer Insights teams analyzed consumer preferences, needs, cooking traditions, and consumption habits. The Culinary team established gold-standard benchmarks via the company’s CulinEssence™ approach to guide the flavor creation while the Sensory team characterized target flavor profiles. Using the new consumer input and analysis, R&D developed proprietary flavoring ingredients used by the Flavorists to create the authentic flavor profiles. Sensory and Culinary teams then used trained panels around the world to validate the new creations and deliver against the culinary benchmarks. The international team of CulinEssence chefs went to great lengths to ensure they created the truest benchmarks of the best-loved beef profiles. “While we could have used more gourmet cuts of beef prepared in exotic ways such as sous-vide, we would have missed those crucial authentic and familiar notes that consumers crave,” said Certified Master Chef Florian Webhofer. “To deliver these notes, we have applied a combination of culinary science and creativity.”
While the new beef flavor introduction is global in scope, the flavor profiles have been localized to the taste preferences in different regions. “In Europe, the flavor profiles include Rare, Marrow Bone, Boiled, Roast, Grilled, and Stewed Beef. The collection satisfies consumer demands for authenticity,” Muilwijk continued.
According to Teresa Supnet-Rosa, North American Category Marketing Director, “Our research showed that North American consumers most liked the comforting, nostalgic, home-cooked qualities associated with grilled, roasted and braised flavor profiles, so these form the basis of our offerings for the region.” Supnet-Rosa noted that the new flavor range is based on traditional preparation and cooking methods and is MSG-free, HVP-free, and allergen-free.
The new range is perfectly suitable for use in bouillon, soups, gravies, marinades and noodles.
About CulinEssence
IFF’s CulinEssence program is a creative combination of cutting-edge flavor technology and global culinary arts. The international team is led by Master Chef Florian Webhofer. The chefs work in concert with flavor creation and flavor technology to create profiles that result in consumer delight in every part of the world.
About IFF
IFF is a leading global creator of flavors and fragrances used in a wide variety of consumer products and packaged goods. Consumers experience these unique scents and tastes in fine fragrances and beauty care, detergents and household goods, as well as beverages, confectionery and food products. The Company leverages its competitive advantages of brand understanding and consumer insight combined with its focus on R&D and innovation, to provide customers with differentiated product offerings. A member of the S&P 500 Index, IFF has sales, manufacturing and creative facilities in 31 countries worldwide. For more information, please visit our Web site at www.iff.com.
Contacts: Carol Brys – IFF – Ph: 212-708-7121; email: carol.brys@iff.com
Phil Farin – Rolling Wood Communications – Ph: 203-461-9710; email: rwc5@sbcglobal.net