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Visionaire 47 TASTE is a groundbreaking collaboration with International Flavors & Fragrances Inc. (IFF) combining the scientific and creative talents of the world’s leading flavorists, contemporary artists, chefs, and photographers.

10/26/05
New York, NY (October 26, 2005)...Visionaire 47 TASTE is a groundbreaking collaboration with International Flavors & Fragrances Inc. (IFF) combining the scientific and creative talents of the world's leading flavorists, contemporary artists, chefs, and photographers. Together, they've created works of art that stretch the sensual boundaries of the imagination by simultaneously engaging the viewer's eyes and tongue.

Visionaire 47 TASTE uses taste-film technology (developed by Biotec Films) – much like the popular breath films on the market – to deliver completely unprecedented flavors to the mouth. Each taste, such as Orgasm, Guilty, and Mother, is accompanied by an image interpreting the concept. Some tastes are easy to identify, while others are highly conceptual. This may be the first time that flavor has ever been used as a pure art medium, without concern for convention or application and detached from its connection to food.

Contributors to Visionaire 47 Taste include master chefs Heston Blumenthal and Ferran Adrìa; photographers Bruce Weber, David Sims, Nobuyoshi Araki, Sølve Sundbø; artists Yoko Ono, Thomas Demand, Vik Muniz, Jenny Holzer, Karen Kilimnik, Gary Hume, Richard Phillips; surfing star Laird Hamilton and Flavorists Kevin Miller, Cathianne Caiazzo, Guinevere de la Marguerite, Marion Sudol, Mauricio Poulsen, John Wright, Julie Atkinson, Michael Zampino, Martin Ongteco, Helen Burnett, and perfumer Christophe Laudamiel.

For more information and visuals, please contact
Brian Phillips at Black Frame 212.226.2196 / bphillips@framenoir.com
Carol Brys at IFF 212.708.7121 / carol.brys@iff.com

To place an order, please contact Scott Meriam
At Visionaire 646.452.6036 / smeriam@visionaireworld.com
Visionaire is distributed by DAP (USA, Asia) 800.338.2665
Visual Connexion (Japan specialty stores) +81.3.5983.5227
Idea Books (Europe) +31.20.622.6154
Art Data (UK) +44.20.8747.1061

Please visit Visionaire's website at www.visionaireworld.com
Please visit IFF's website at www.iff.com
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About IFF
IFF is a leading creator and manufacturer of flavors and fragrances used in a wide variety of consumer products—from fine fragrances and toiletries, to soaps, detergents and other household products, to beverages and food products. IFF is dedicated to The Pursuit of Excellence in every area of its business, using knowledge, creativity, innovation and technology to continually provide customers with the highest quality products and service and superior consumer understanding.

IFF has sales, manufacturing and creative facilities in 31 countries worldwide and annual sales exceeding $2.0 billion. For more information, please visit our Web site at www.iff.com.
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