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International Flavors & Fragrances Launches Global Chef Blog
New York , March 19, 2010-International Flavors & Fragrances Inc. (NYSE: IFF), a leading global creator of flavors and fragrances for the consumer staples and products industry, today announced the launch of its new blog, A Taste of CulinEssence, a forum for its international team of chefs to share their culinary thoughts, news, trends, kitchen tips, and more with the external audience.
“The CulinEssence™ Team is made up of professional chefs and culinary ambassadors who are absolutely passionate about food and taste,” said Master Chef Florian Webhofer, “and when you have that level of passion, it is natural to want to share it with a broader audience.”
“In addition to trends, news, links, and recipes, this blog gives us a place to talk about other interesting stories that happen at IFF that we think our customers would enjoy hearing about,” continued Executive Chef Kevin McDermott. “We see it as a window into the culinary world at IFF.”
The CulinEssence Team began in 2003 with the mission of bringing authentic culinary flavors to IFF’s customers. With increasing demand for more sophisticated flavor profiles in prepared food, the team is in constant demand to translate trends into concepts tailored for customers, create gold standards for flavor development, and use their culinary expertise to guide the effective and creative use of flavors in consumer products. For example, their extensive research and creation of gold standards were critical to the success of the Company’s recent launches of new culinary chicken and beef flavors.
“The global team is thrilled with having this outlet for our thoughts and ideas. We are hoping that, by inviting people into our world, they will come to better understand the passion that goes into all we do – from trend concepts to gold standard development to flavor creation,” added Chef Florian.
To view the blog and learn more about IFF’s culinary team, visit www.culinessence.com.
IFF’s CulinEssence program is a creative combination of cutting-edge flavor technology and the culinary arts that delivers authentic global culinary tastes for consumer products. The international team is led by Master Chef Florian Webhofer. The Team works in concert with flavor creation, flavor technology, category marketing and sensory and consumer insights to create profiles that result in consumer delight in every part of the world.
International Flavors & Fragrances Inc. (NYSE: IFF), is a leading global creator of flavors and fragrances used in a wide variety of consumer products and packaged goods. Consumers experience these unique scents and tastes in fine fragrances and beauty care, detergents and household goods, as well as beverages, confectionery and food products. The Company leverages its competitive advantages of brand understanding and consumer insight combined with its focus on R&D and innovation, to provide customers with differentiated product offerings. A member of the S&P 500 Index, IFF has sales, manufacturing and creative facilities in 32 countries worldwide. For more information, please visit our website at www.iff.com.
Carol Brys – IFF – Ph: 212-708-7121; email: firstname.lastname@example.org
Phil Farin – Rolling Wood Communications – Ph: 203-461-9710; email: email@example.com