View printer-friendly version
<< Back

International Flavors & Fragrances Inc. (NYSE: IFF) today announced the fall launch of the IFF Xpress advertising campaign.

New York, N.Y., September 8, 2003—International Flavors & Fragrances Inc. (NYSE: IFF) today announced the fall launch of the IFF Xpress advertising campaign. Major trade publications such as Cosmetics & Toiletries, Food Product Design, Food Technology, Happi, and Prepared Foods will run full-page, 4 color ads. Imagery from IFF's existing corporate advertising campaign was incorporated into the design of the IFF Xpress campaign. Two distinctive ads were created: one featuring photos of fruits and vegetables for flavor publications and one with flowers for fragrance publications. The trade campaign will begin running in September issues.

IFF Xpress is IFF's online flavor and fragrance catalog that caters to small- to medium-sized customers. IFF Xpress offers beverage, sweet, savory, and dairy flavors, as well as home care, personal wash, toiletries and fine fragrances scents. Samples are shipped out within 24 hours and orders are shipped out in 5-7 business days. IFF Xpress also offers marketing information, including trends, catalog collections, and product features. Innovative technologies, such as PolyIFF®, CoolTek™, and FlexiMint™, are being added to the catalog as well.

IFF Xpress offers a level of customer service that smaller customers do not normally receive from the big suppliers. IFF Xpress customers who have registered on have their own customer service representative as well as an account manager to handle their everyday needs. IFF Xpress operates in the U.S. but will look to expand worldwide to better serve its customers.
# # #

About IFF
IFF is a leading creator and manufacturer of flavors and fragrances used in a wide variety of consumer products—from fine fragrances and toiletries, to soaps, detergents and other household products, to beverages and food products. IFF is dedicated to The Pursuit of Excellence in every area of its business, using knowledge, creativity, innovation and technology to continually provide customers with the highest quality products and service and superior consumer understanding.

IFF has sales, manufacturing and creative facilities in 34 countries worldwide and annual sales exceeding $1.8 billion. For more information, please visit our Web site at

Jeanine Davis
Marketing Manager, IFF Xpress
Tel: 732-329-5505, Fax: 732-335-2075
Email: mhiff( "jeanine.davis","" )