SAO PAULO--(BUSINESS WIRE)--Mar. 19, 2009--
International Flavors & Fragrances Inc. (NYSE: IFF) today announced the
opening of its new, state-of-the-art Flavor and Fragrance Creative
Center in Sao Paulo, Brazil. The facililty provides the environment and
tools to fully support the company's creative, technical, and customer
support teams.
The new facility is located in Santana do Parnaiba, 23 km from the Sao
Paolo city center, and occupies 8,500 square meters on four floors. The
location improves customer access and interaction, while the dual flavor
and fragrance center encourages creative synergies benefiting both sides
of the business.
“This creative facility will spark innovation and stimulate the senses,”
said Denis Ferenc, Regional General Manager – Fragrances. “Its advanced
capabilities will help us better study and understand local consumer
needs and preferences, and how these affect and are affected by global
trends.”
“With our new culinary and consumer insight facilities, IFF chefs create
the gold standards that our highly-skilled flavorists, marketing and
product application teams translate into tastes that consumers will
love,” added Sergio Gelernter, Regional General Manager – Flavors. “The
center will be invaluable in allowing our people to develop, together
with our customers, superior products that drive consumer preference.”
Robert M. Amen, chairman and CEO of IFF said that “IFF is dedicated to
helping our customers grow their brands. To deliver on this, we must
sustain our leadership in material science, creativity, and consumer
insights. The new Sao Paulo Creative Center is another demonstration of
this commitment.”
“This investment strengthens IFF’s presence in Latin America and is part
of an ongoing global program to expand and modernize facilities,” he
added. Sao Paulo follows the opening by IFF of a new creative center in
Shanghai, China last month to serve growing flavor and fragrance needs
in Greater Asia.
About IFF
IFF is a leading creator of flavors and fragrances used in a wide
variety of consumer products and packaged goods. Consumers experience
these unique scents and tastes in fine fragrances and beauty care,
detergents and household goods, as well as beverages, confectionery and
food products. The Company leverages its competitive advantages of brand
understanding and consumer insight combined with its focus on R&D and
innovation, to provide customers with differentiated product offerings.
A member of the S&P 500 Index, IFF has sales, manufacturing and creative
facilities in 31 countries worldwide. For more information, please visit
our Web site at www.iff.com.
Source: International Flavors & Fragrances Inc.
IFF
Carol Brys, 212-708-7121
carol.brys@iff.com
OR
Rolling
Wood Communications
Phil Farin, 203-461-9710
rwc5@sbcglobal.net
