NEW YORK--(BUSINESS WIRE)--May 10, 2017--
International Flavors & Fragrances Inc. (NYSE:IFF) (Euronext Paris:IFF),
a leading innovator of sensory experiences that move the world,
announced that it has joined the Massachusetts Institute of Technology
(MIT) Media Lab.
“Throughout our 128-year history, passion and curiosity have been
integral to our work as pioneers of the senses and we have been
dedicated to pushing the boundaries of what is possible,” said Nicolas
Mirzayantz, Fragrances Group President. “Our membership in the MIT Media
Lab aligns with our strategy of innovating firsts, which underscores how
we are committed to innovation as an accelerator of business growth. We
are proud to join this innovation lab and collaborate with the next
generation of research breakthroughs.”
Since 1985, the MIT Media Lab has combined a vision of a digital future
with a new style of creative invention. With more than 30 years of
innovation and 150 spin-off companies, the Media Lab currently supports
27 research groups and over 450 projects focused on designing the
future. Research areas span from synthetic biology to new interface
designs to bionic prosthetics to future cities.
Mr. Mirzayantz continued, “IFF, as the first sensorial innovator of
flavors, fragrances and cosmetic actives to join the Media Lab, has long
been a leader in research and technologies that transform the everyday
for consumers around the world. We are thrilled to find new ways to
"Collaborating with IFF is an entirely new and exciting opportunity for
the Lab, and offers challenges and possibilities yet unexplored." said
MIT Media Lab Director, Joi Ito.
International Flavors & Fragrances Inc. (NYSE:IFF) (Euronext Paris:IFF)
is a leading innovator of sensorial experiences that move the world. At
the heart of our company, we are fueled by a sense of discovery,
constantly asking “what if?”. That passion for exploration drives us to
co-create unique products that consumers taste, smell, or feel in fine
fragrances and beauty, detergents and household goods, as well as
beloved foods and beverages. Our 7,300 team members globally take
advantage of leading consumer insights, research and development,
creative expertise, and customer intimacy to develop differentiated
offerings for consumer products. Learn more at www.iff.com, Twitter,
View source version on businesswire.com: http://www.businesswire.com/news/home/20170510006603/en/
Source: International Flavors & Fragrances Inc.
International Flavors & Fragrances Inc.
VP, Global Corporate Communications & Investor