Annatto Color Certified Organic for IFF’s Frutarom Division
With consumer demand for fair trade, sustainable and organic products
growing fast,
To support the certification, Frutarom registered and trained more than
50 annatto seed farmers in the
“Organic colors are an integral part of the established clean label trend, meaning that the colors support our customers’ efforts to satisfy consumer needs,” says Yoni Glickman, President, Natural Product Solutions of IFF Frutarom “Organic certification has become the standard of the industry, especially as it involves all aspects of growing, harvesting, extracting, and maintaining full traceability of the ingredient, from seed to final product.”
Frutarom has carefully selected agricultural land free of prohibited
chemical inputs for its Natural Solutions Products business. The farmers
it works with use non-GMO seeds, and do not use synthetic fertilizers,
antibiotics, pesticides, or hormones. “It is all about caring and
staying loyal to consumers’ expectations for better-for-you products
that are also eco-friendly and help us to protect the environment,”
notes
Frutarom works to create natural and organic solutions that are
affordable and accessible to the marketplace. “There is a delicate
balance in providing natural, organic color with responsible sourcing,
while still keeping it cost effective,” explains Bar-Zeev. Frutarom is
committed to expanding its portfolio of better-for-you and
better-
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Source:
International Flavors & Fragrances Inc.
Michael DeVeau
Head
of Investor Relations and Communications & Divisional CFO, Scent
212.708.7164
Michael.DeVeau@iff.com